“We Do Not Flinch”

How this inspiring tour operator tackles one of the toughest subjects of all – racism – while building a successful culinary walking tour business.
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Participants:

Akila McConnell, founder and Chief Eating Officer at Atlanta Food Walks

 

How one Company Tackles Tough Subjects Like Racism in Its Award-Winning Tour

At first glance, combining a subject as serious as the racial history of the American South with a food tour might seem like a risky proposition. But in the inspiring video below,  Akila McConnell, founder and Chief Eating Officer at Atlanta Food Walks, explains how including challenging themes does not have to be mutually exclusive with leisure travel and tourism.

She tells her story of how creating a food tour centered around the Civil Rights movement in her hometown of Atlanta inspired her customers and fueled her success. McConnell also explains how our industry may be leaving a lot of money on the table by ignoring minority travelers.

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