Watch: Your Biggest Mistake? Telling Facts, Not Stories

Tours without a story are a snooze. Here’s how stories can make your tours sing—and lead to more five-star reviews.
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As humans, we are hardwired to respond to and remember stories. But far too often tour guides spout facts and figures rather than spin a good yarn. 

At ARIVAL Orlando 2019, Sally Moore, marketing director for AudioConexus & Listen Technologies, shared why story is an integral part of any tour, activity or attraction, and how incorporating storytelling into experiences can lead to more five-star reviews. Watch the above video for tangible ways story can help your tour go deeper. 

Want to learn more about engaging your guests? Register now for ARIVAL Berlin 2020, held 1-3 March. Super Early Bird Pricing ends Nov. 30th! 

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