Watch: Using Data to Improve Your Tours

Learn how GetYourGuide analyzed data to improve customer satisfaction and increase revenue for a Bali Instagram tour.

When Abhinav Kumar, GetYourGuide’s regional head for Southeast Asia & India and Vincent Sim, GetYourGuide’s senior destination manager for Bali, examined booking data for their Best of Bali: Private Customized Full-Day Tour, he noticed something interesting. The majority of the people booking the tour were solo female travelers interested in taking pictures at the Gates of Heaven, a beautiful and remote location that was popular on Instagram. 

Based on this data, he and his team worked with their local operator to develop what came to be one of their top tours in Asia—the Bali Instagram Tour: The Most Scenic Spots in 2018, which shows travelers Insta-perfect places such as waterfalls, jungle swings and rice paddies. 

Learn how the company enhanced the offer with premium add-ons (think WiFi-enabled private cars, Poloroid cameras and drone pilots), and key takeaways you can use to make your tours more profitable and enjoyable for your customers.

Want to dive deeper into successful tour design? Be sure to attend “The Science of Designing an Amazing Guest Experience,” presented by Executive Director of Hudson Yards Experiences Jason Horkin at Arival Orlando 2019!

















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