Watch: Understanding Asian Travelers

Peter Gietl

by | Dec 27, 2018

It’s the biggest outbound travel market – and growing like crazy. Here’s what you need to know to reach this audience, from one of Asia’s leading sellers of Tours, Activities & Attractions: Eric Gnock Fah, co-founder & COO, Klook.

In this informative video, Gnock Fah breaks down some of the key aspects of this important customer segment:

  • How to present yourself to market to the Asian audience.
  • Why China makes up nearly 40% of outbound travelers in Asia.
  • The vacation habits of Asian travelers and why they book multiple activities each day.
  • Income growth across Asia and what it means for traveler spending.
  • Characteristics of the 1 billion Asian millennial travelers: curious, adventurous, willing to spend but budget conscious and very digitally savvy.
  • The importance of super-apps like WeChat and how they drive Asian tourist’s travel decisions.  


Berlin Super Early Bird Registration includes one free room night.

Asia Pacific
2020 Dates Announced Soon!

Orlando, FL
Oct. 28-31, 2019


The Almost Ultimate Directory of Digital Distributors for Tours, Activities & Attractions

Subscribe to receive insights and updates tailored for the in-destination industry