Watch: Building a Tour Business, One Beer at a Time
Who leaves a high-paying job to start a tour business? And who on Earth goes to Scotland—the heart of whiskey country—to drink beer?
This is the story of Sara Robertson, founder of ScotBeer Tours, who built a company showcasing her home of Edinburgh’s beer and legendary history as the former beer brewing capital of the world.
Due to her strategic hiring practices (hint: make sure you have quirky, interesting tour guides), her focus on storytelling and her commitment to highlight women brewers on her tour, ScotBeer has experienced rapid growth since the company launched three years ago. At one point it grew an incredible 270% year over year.
Watch Robertson speak at Arival Berlin, and learn how she built a flourishing beer tour business in a whiskey-obsessed region.
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