The Science of Designing an Amazing Guest Experience

Take a hint from the Big Apple’s famous attractions, Vessel and the soon-to-open Edge, to boost guest experience in your operation.
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How do you begin to design a major new attraction in a destination that already has it all? In this talk, presented at Arival Orlando 2019, attractions industry veteran Jason Horkin walks us through the design-led approach he and his team took to develop the Vessel and the Edge, and how New York City’s Hudson Yards tackled design and development challenges in the very busy Big Apple.

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