research

Arival’s Reopening Survey indicates half of tour, activity and attraction operators will be open as 9 in 10 implement new procedures for health and safety
As destinations around the world begin to reopen, data and insights from the road to recovery point to a shift in consumer needs and behaviors. COVID-19 has changed our world in many ways and that’s no different when it comes to travel.
Research shows both convenience and notable attractions drive tour selection. Here’s why.
Arival dives into the data to understand why nearly half of U.S. travelers don’t take tours—and what you as an operator can do about it.