Since 2016, I’m the founder of Your Tours Portugal, a tour operator specialized in ultra-personalized trips and tailor-made experiences in Portugal. Since 2020, I am also responsible for the digital presence and development of a family-run rural tourism enterprise in Northern Portugal, Quinta da Roda. Before that, I graduated in Tourism and worked for several years as a tour guide, all over Portugal, and in the hospitality sector, in Portugal, Spain and Poland. My biggest skills and what moves me the most is the creation of personalized trips and solutions, digitalization of tourism products, services and processes, application and solutions of virtual reality, augmented reality, and hyper-personalization. My biggest hobbies, apart from work, are travelling and discovering new destinations, football (talking, watching and playing) and playing guitar and performing with my group.