Love what you do, and you’ll never work a day in your life. I’ve always had that phrase burned into my mind. Over the last 20 years, the raising of 2 boys, and the successes, failures, and growth of 10 different businesses, I’ve learned a lot. This experience has all been poured into Adventure & Activity Marketing Pros or AAMP for short. My goal here at AAMP is to become an irrefutable force in Tour Operator, Adventure, and Destination Marketing. It was never enough for me to only build great websites or to create the best social content. I’ve always been fascinated by what drives a customer to make a purchase, and I truly wanted to understand the trials and tribulations of running a tour business. This curiosity led to the creation of Vegas Jeep Tours, Hoover Dam Scooter Tours, and a handful of other tour operations based in Las Vegas. Outside of work, I love an old fashioned cocktail, am always down to grab some tacos or a burger, and am constantly listening to podcasts. I went to EDC for the first time this year, and it was a life-changing experience. I can’t wait to go back. As for the rest, well, who knows? That’s the best part. I have no idea what’s going to happen in the future, and that makes me pretty excited.