Founder and Head of Commercial at Rubber Cheese, a user focused web design and development agency for the attraction sector. Rubber Cheese builds remarkable websites that create better experiences for visitor attractions and their guests. We help leading attraction and destination brands like Eureka! The National Children’s Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium, stand out online and attract more people to visit. A keen public speaker, Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including: The Annual National Conference of Visitor Attractions ALVA – Association of Leading Visitor Attractions ASVA – Association of Scottish Visitor Attractions Ticketing Professionals Conference Host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, where she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful. Recent trustee of The Museum of the Broads.