With two decades of experience in the experience industry, Jemma understands how ‘less stuff, more stories’ can play a fundamental role in shifting how and what we consume. As well as the responsibility we have to the countries and communities in which we operate.
Jemma joined Australian start-up RedBalloon in 2001 and held multiple roles including GM and CEO with the remit to drive the expansion of the business across Australia and New Zealand. Big Red Group acquired RedBalloon in 2017 and as appointed Jemma COO. Jemma led the technology, data, and salesforce divisions, tasked with driving innovation and excellence across product and operational functions. In 2022 she transitioned to Chief Sustainability Officer to passionately educate, collaborate, and inspire the industry on delivering sustainable growth by creating long-term environmental and social value.