Evan Reece

Lead Consultant

Resmosis

About Me

Evan is an entrepreneur, a company builder/operator, and an expert in pricing and revenue management. His career started at Hotwire, after which he went on to co-found and be CEO of Liftopia, and later Catalate. He now is a consultant for businesses establishing pricing as a core competency, as well as for a variety of growth-stage startups establishing operational rigor. Renowned for pioneering dynamic pricing in the global ski industry, Evan later extended his experience to the broader attractions world. Evan is passionate about building ecommerce powerhouses leveraging pricing to shift consumer behavior, and in his roles has overseen more than $1.2 billion in online/presale bookings for ticketed attractions leveraging those strategies. Passionate about crafting strategic solutions that align teams and drive business outcomes, Evan helps organizations identify and execute creative yet realistic approaches that drive meaningful change. Living near Boston, Evan is a devoted father of three, an outdoor enthusiast, and a mediocre soccer coach/over-40’s men’s soccer player.

Experience

  • Former CEO

    Liftopia

    Evan is an entrepreneur, a company builder/operator, and an expert in pricing and revenue management. His career started at Hotwire, after which he went on to co-found and be CEO of Liftopia, and later Catalate. He now is a consultant for businesses establishing pricing as a core competency, as well as for a variety of growth-stage startups establishing operational rigor. Renowned for pioneering dynamic pricing in the global ski industry, Evan later extended his experience to the broader attractions world. Evan is passionate about building ecommerce powerhouses leveraging pricing to shift consumer behavior, and in his roles has overseen more than $1.2 billion in online/presale bookings for ticketed attractions leveraging those strategies. Passionate about crafting strategic solutions that align teams and drive business outcomes, Evan helps organizations identify and execute creative yet realistic approaches that drive meaningful change. Living near Boston, Evan is a devoted father of three, an outdoor enthusiast, and a mediocre soccer coach/over-40’s men’s soccer player.

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