Danny Schaefer left an executive position at a software company in 2012 to do something big. In his hometown of Denver, Colorado, ground-breaking cannabis legalization was attracting entrepreneurs and enthusiasts from all over the country. With his business partner JJ Walker, he was the first to recognize the demand for cannabis-themed travel experiences in Colorado. Together, they packaged the first-ever cannabis tour in 2013 and launched a full-service agency, My 420 Tours, in early 2014.
In the three years since then, Danny has helped pave the “wild west” of Colorado’s newest and most fragrant industry, bringing cannabis experiences into the travel mainstream. Danny is a long-time advocate for the medicinal, therapeutic, and recreational benefits of cannabis. He loves his role in educating newcomers and lifting the stigma surrounding its use. He can’t wait for the day when cannabis tours are as legal and popular as beer and wine tours in the US and beyond.