Carrie Keplinger

Vice President & GM - Tours and Attractions

Groupon

About Me

Hi, I’m Carrie Keplinger, VP & GM of Tours & Attractions at Groupon. I lead a dynamic team that’s reimagining our Things To Do (TTD) sector from the ground up. We’re inviting operators to rediscover Groupon as a true partner—one that elevates your sales, unlocks new audiences, and delivers exceptional guest experiences, all while providing marketing support and actionable insights. Outside of Groupon, I’m a founding board member of OCTO (Open Connectivity for Tours, Activities, and Attractions).

Experience

  • Executive Director

    OCTO

    I build and expand consumer-facing businesses in the travel, hospitality and experiences sector.

    In my career, I’ve made a mark in nearly all facets of the industry – but at the core of the work, I am most passionate about bringing incredible products to life that enrich the lives of our customers, while simultaneously supporting the partners and communities we service.

    Founding board member and president of OCTO, a global non-profit created to make API connectivity easier for attractions, tours and activities.

    Areas of expertise: business strategy and sales growth, brand and category awareness, product development, pass and bundled experience models, scaling and supply, go-to-market strategy, partnership and reseller/OTA strategy, market expansion, team leadership, affiliate relationships, negotiation and contracting, operations, long term strategic partnerships, pricing strategies, API solutions & connectivity.

Has Spoken At

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