Ashish is the Co-founder of Alike.io, the global social marketplace for travel content creators launched in collaboration with Dubai Tourism. A passionate promoter of creator economy in Travel and an avid traveller himself, Ashish has been fortunate enough to explore over 20 countries across the globe. In building Alike.io, Ashish’s vision is to create a platform that helps travel content creators own their financial destiny and monetise their content on their own terms. In his role as Co-Founder, he is responsible for driving the overall strategy, as well as being the brand advocate of the company. Ashish is a firm believer in the power of technology to transform the travel industry and is committed to using his expertise to help content creators and travellers connect in new and exciting ways. In the initial part of his more than 20 years of corporate career, Ashish advised businesses across various industries to overcome their strategic business challenges, help improve their digital presence and customer engagement. His passion for travel led him to take up a senior role at Dubai Tourism, leading the Digital Platforms and Strategic Partnerships there. Outside of work, Ashish loves to travel with his family and is always planning his next adventure. He is also a passionate advocate for sustainable travel and is committed to helping travelers make more eco-friendly choices when exploring new destinations.