Sessions

Thursday, November 11 2021 | 17:20 PM

The Return of Overtourism (and What Operators & Destinations Can Do About It)

Travel is coming back, and overtourism will inevitably come back with it. How can tour operators, attractions and destinations rebuild with new approaches to mitigate the excesses of too much…

Thursday, November 11 2021 | 17:00 PM

Making Experiences Sustainable

Tours, activities and attractions have enormous potential to impact a destination – both positively and negatively – and play a critical role in the future of responsible tourism practices. This session…

Thursday, November 11 2021 | 16:40 PM

Free Isn’t Cheap: Understanding Free Walking Tours

Beloved by many travelers, reviled by many operators, free tours play a big role in how cost-conscious travelers experience a destination. In this talk, the co-founder of GuruWalk makes the…

Thursday, November 11 2021 | 16:00 PM

Attractions Revisited: The Big Shifts in the Path to Purchase and What It Means for the Future of Visitor Attractions

Visitor attractions have always been at the heart of each trip, and the center of each destination. From museums and zoos to cultural monuments, theme parks and observatories, every attraction…

Thursday, November 11 2021 | 15:30 PM

How Technology Is Transforming the Attraction Experience

Over the past two years, the world’s greatest monuments, amusements, museums, observatories, and cultural sites have gone from overtourism to no tourism to a gradual return while managing an array…

Thursday, November 11 2021 | 13:15 PM

Tours, Attractions & Google: What the New Things to Do Means for Operators and OTAs

Google is re-creating its approach to in-destination experiences with free and promoted booking links directly from tour and attraction listings on Google. This will have big implications for tours, activities,…

Thursday, November 11 2021 | 12:45 PM

Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions

Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. This talk walks through the creative visitation behind IDEAL Barcelona and how…

Thursday, November 11 2021 | 12:00 PM

Building a Global Tours & Activities Brand

From flight and hotels to footwear, food and cups of coffee, global brands are a part of our daily life. The consumer’s bread and butter, so to speak. But few…

Thursday, November 11 2021 | 11:30 AM

Getting Direct: OTAs & the Future of Distribution

OTAs have dominated the headlines in tours and activities, but many operators are much more focused on going direct. How will distribution unfold as we head into 2022? What will…

Thursday, November 11 2021 | 11:00 AM

Beyond the Bus

The open-deck tour bus is an iconic image of conventional, mass-market tourism. But bus operators are hardly sitting still as the market and traveler demand change. This talk from the…

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