How SeaWorld Weathered the PR Storm

by | Nov 15, 2018

 

How To Defend Your Company’s Reputation in the Digital Age

The threat of bad publicity is something every tour, activity and attraction business must guard against. SeaWorld has faced an unprecedented storm of bad publicity in the past several years, but after a very difficult period, attendance is improving.

In this fascinating presentation, Dan Dipiazzo, VP of marketing for SeaWorld Orlando, explains how they weathered this storm and provides actionable advice you can use to defend your company against bad publicity.  Vigilance, Dipiazzo says, is crucial. In his short video, he walks through the SeaWorld saga and explains why you can’t be afraid to fight for your company’s reputation.

 

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Oct. 28-31, 2019
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