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Uncertainty abounds when thinking about the summer season. We chatted with tour operator veteran and business advisor Trisha Fridrich to help you get a grasp on how to prepare.
- Segment: Operator Stories
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The move by one of the largest tour and activity companies signals the their intent to become not just a leading city cruise operator, but a global experiences brand. Expect more acquisitions, and more M&A overall as our industry remakes itself post-Covid.
- Segment: Travel Technology News
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A highlight from last week’s Content MasterClass was Creating Highly Converting Tour Pages, a class led by Jeremiah Calvino of Blend Marketing. Here are 10 key takeaways.
- Segment: Marketing
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The news signals a clear opportunity to enable online connectivity in tours and attractions, which has long lagged other parts of travel in online distribution.
- Segment: Travel Technology News
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In the modern travel customer journey, the internet plays a central role. From the dreaming stage to the booking phase, travelers from all over the world rely on search engines to make decisions related to their trips.
- Segment: Guest Articles, Marketing, Operator Business Tips
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Despite the news this week, that the booking function will be wound down. Steve Jackson of tours and activities technology provider Toristy says operators shouldn’t give up on Reserve with Google (RwG).
- Segment: Guest Articles
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We hear from three operators in varying degrees of planning and development for their summer seasons.
- Segment: Operator Stories
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No matter how good your website may be, your customers will always have questions. Live chat can be a crucial feature to help your visitors get answers quickly and help you turn those lookers into bookers. This article shows it’s not hard to do, and lists a few key vendors.
- Segment: Guest Articles, Operator Business Tips
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Get ready for another big shift in how tours, activities, and attractions are listed on Google. The search engine is winding down the booking option to shift towards an advertising-focused model similar to Google Hotels.
- Segment: Travel Technology News
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This guide explains how a blog can help your tours and activity business and gives three easy steps on how to get started.
- Segment: Guest Articles, Marketing
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As of now, not much, but it is still early days for the subscription concept in travel.
- Segment: Travel Technology News
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See the pitch from the journalist’s point of view.
Ken Scott is the founder of ScottAsia Communications, a PR and media relations firm will help show us how.
- Segment: Guest Articles, Marketing