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The Global Attractions Traveler

How travelers choose and book visitor attractions, how these trends have shifted since the pandemic, and what this means for attraction operators and marketers.

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Summary

Report-Attractions-TraveleWe surveyed more than 4,000 travelers across Europe and the U.S. on their behavior, preferences, attitudes and intent for travel experiences, including day tours, activities, attractions, and events. This special report in partnership with leading travel industry research firm Phocuswright covers how travelers choose and book visitor attractions, how these trends have shifted since the pandemic, and what this means for attraction operators and marketers. Why read this report? Attraction operators: get the report to understand key customer trends to drive your product and marketing strategies in 2023.

WHAT’S IN THIS REPORT:

  1. The Attractions Travelers Visit
    • Visitor Attraction Categories
    • The Top Attraction Types Visited
    • Key Shifts in How Travelers Experience Attractions
  2. The Path to Purchase
    • How Travelers Discover Attractions
    • How Travelers Plan & Research
    • The Role of Social Media
    • The Channels Travelers Use to Purchase Tickets and Trends by Attraction Type
    • The Role of Tours & the Self-Guided Opportunity
    • The Booking Window: When Travelers Purchase Tickets

ABOUT THIS STUDY:

This report is part of a larger joint study by Arival and leading travel industry research firm Phocuswright. This study is the most comprehensive look at the global In-Destination Experiences industry ever conducted. The project includes global market sizing with market segmentation, a B2B overview of experience creators around the world and B2C surveys in 7 different markets.

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Access to the entire library of over 150 video sessions and webinars

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Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

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Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

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Paid membership-only webinars to deepen your understanding of important industry topics.

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Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

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Why Become an Arival Insider Pro Access Member?

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Over 350+ on-demand videos featuring our industry’s thought leaders and instructional sessions to grow your business.

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