Visitor attractions of all shapes and sizes, from museums, zoos, and aquariums to amusement parks, observation decks, and cultural sites and monuments, have undergone extraordinary change since the onset of the pandemic in 2020.
Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this short presentation from Arival and Go City highlights key trends in traveler behavior and expectations for ticketed attractions and presents actionable recommendations that all attractions should consider as travel continues its recovery.
