Attractions Revisited (2021)

How visitor attractions can adapt to the new traveler path to purchase
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Summary

Visitor attractions of all shapes and sizes, from museums, zoos, and aquariums to amusement parks, observation decks, and cultural sites and monuments, have undergone extraordinary change since the onset of the pandemic in 2020. 

Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this short presentation from Arival and Go City highlights key trends in traveler behavior and expectations for ticketed attractions and presents actionable recommendations that all attractions should consider as travel continues its recovery. 

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What’s in this report?

  • The state of attraction visitation
  • Trends in trip and attraction spend
  • The traveler path to purchase
    • planning window and methods
    • booking window and methods
    • why travelers choose their booking channel
  • Multi-attraction pass purchasers
  • Timed-entry vs. traveler flexibility
  • Four recommendations for visitor attractions

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