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Amusement Parks (2021)

How travelers are planning and booking amusement park visits in 2021-2022

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Amusement Parks (2021)

Summary

Amusement parks, theme parks, water and adventure parks have undergone extraordinary change since the onset of the pandemic in 2020.  Shifting regulations and profound changes in visitor planning and booking behavior have placed new operational demands during a challenging time.  Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for amusement parks. It features actionable recommendations for park operators and marketers across product, marketing, distribution, pricing and operations. 

What’s in this report?

  • How Traveler Demand for Amusement Parks is Changing
  • What Drives Park Choice
  • How Travelers Plan
  • Sources of Information
  • When Travelers Plan
  • How Travelers Book
  • Policies for Health, Safety and Admission

Arival’s Path to Purchase Series: Amusement Parks 2021 is available to Arival Pro Access Insiders, or available for purchase for $79. Arival Insiders log in now to download your copy. 

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