Amusement parks, theme parks, water and adventure parks have undergone extraordinary change since the onset of the pandemic in 2020. Shifting regulations and profound changes in visitor planning and booking behavior have placed new operational demands during a challenging time.
Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for amusement parks. It features actionable recommendations for park operators and marketers across product, marketing, distribution, pricing and operations.
