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The Multi-Attraction Pass (2021)
A no-nonsense guide to understanding the attraction pass market and help tour, activity, and experience operators assess if multi-attraction passes are right for them.
Summary
Multi-Attraction Passes (MAP) offers tour and attraction operators the opportunity to find new customers – both local and international – that they may not have considered or be able to reach themselves. But there are important caveats to this proposition. Striking up the right relationship with a MAP provider could give operators a boost in both footfall and revenue and a new customer base at this challenging moment for the industry. Still, each business has to decide for themselves if such a partnership is right for them.Arival’s Guide to Multi-Attraction Passes will help you determine:
- What are MAPs, and how they work
- How to decide if your attraction is right for a MAP pass
- How to identify, contact, and start a collaboration with a MAP provider in your city
- How to make the most out of your partnership with a MAP provider
Table of Contents
Why Read This Arival Guide?
MAP Market Overview
The Size of the Market
- Terms & Definitions
What is a Multi-Attraction Pass and How Do They Work?
The other reason travelers buy passes: flexibility
The MAP Market, COVID-19, and What’s Next
Questions to Consider before Becoming a MAP Supplier
- Is my tour, attraction, or experience suitable for a MAP scheme?
- Where does your attraction fit in your market – and in different passes?
- Can the commercial terms work for my attraction?
- Can MAP providers help my post-Covid recovery?
- What does the typical MAP customer look like?
- How many MAP customers are you going to get?
- Will MAPs bring me new customers or compete for my existing customers who would book direct?
Conclusion: To MAP or Not to MAP?
DIRECTORY: Profiles of the major pass providers
- Leisure Pass Group
- CityPASS
- iVenture
- The Sightseeing Pass
- Bandwango
- Turbopass
