The Path Ahead for Ticketed Attractions (2020)
How the world’s greatest monuments, amusement parks, museums, observatories and cultural sites can forge the new future of safe tourism.
Summary
Almost overnight the world’s greatest cultural sites, museums, natural wonders, and amusement parks went from overtourism to no tourism. Now they must create a new future of safe tourism.This special report in partnership with GetYourGuide lays out four key opportunity areas for attractions to pursue as travel and tourism resume:
The New Distribution: online selling and digital distribution will evolve beyond high-volume discounting to higher-value retailing that supports each attraction’s mission and commercial objectives.
Marketing for the Recovery: this section explores how marketing will change and the role of digital to bring visitors back.
Powering Safe Tourism with Tech: The tools and techniques attractions were exploring to address overtourism can also be applied in a world of safe tourism.
Guest Experience & Safety: Attractions are challenged to deliver a great experience safely and in a financially viable way. This section delves into four key areas every attraction must consider.
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