Almost overnight the world’s greatest cultural sites, museums, natural wonders, and amusement parks went from overtourism to no tourism. Now they must create a new future of safe tourism.
This special report in partnership with GetYourGuide lays out four key opportunity areas for attractions to pursue as travel and tourism resume:
The New Distribution: online selling and digital distribution will evolve beyond high-volume discounting to higher-value retailing that supports each attraction’s mission and commercial objectives.
Marketing for the Recovery: this section explores how marketing will change and the role of digital to bring visitors back.
Powering Safe Tourism with Tech: The tools and techniques attractions were exploring to address overtourism can also be applied in a world of safe tourism.
Guest Experience & Safety: Attractions are challenged to deliver a great experience safely and in a financially viable way. This section delves into four key areas every attraction must consider.
