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The 2025 U.S. Experiences Traveler Outlook

Key trends, behaviors, sentiment and trip intentions for the U.S. experiences traveler: an exclusive report for Arival Insider Pro Access members

Authors: Anne Failing and Douglas Quinby
Edited by: Janelle Visser

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Summary

The 2025 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2025 – and some key trends shaping the tours, activities and attractions sector for the coming year. This outlook report, exclusively for Arival Insider Pro Access members, delves into the key trends, behaviors, sentiment and trip intentions of the U.S. experiences traveler. Based on a survey of 800 U.S. travelers, and part of a wider study of 2400 travelers across the U.S. and Europe, this outlook report is the first in a series of essential reports for any creator or seller of in-destination experiences serving U.S. and European travelers.

WHAT’S IN THIS REPORT:

  1. How Much They Traveled in 2024
  2. Trip Length & Frequency
  3. Trip Spend & the Impact of Inflation
  4. Average Experiences Per Trip
  5. Average Experiences Spend
  6. The Fastest-Growing Experience Categories
  7. The Experiences Travelers Book
  8. The Role of Experiences in the Destination Decision
  9. When Travelers Plan Experiences
  10. The Outlook for 2025
  11. Implications for Our Industry

WHO THIS REPORT IS FOR:

Operators, resellers and marketers in travel experiences: tours, activities, and attractions.

WHY READ THIS REPORT:

Get key insights and actionable recommendations to develop the products and services travelers are seeking in 2025.  Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking. 

THE 2025 EXPERIENCES TRAVELER REPORT SERIES

Find the full list of publications in this research series here:

ACCESS THIS REPORT

The 2025 U.S. Experiences Traveler Outlook is available at no cost to Insider Pro Access members, or for $399 to non-members.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

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