Technology provider for tours and attractions Redeam, announced a $12 million Series B round, this adds to $7.7 million in series A for a total of $19.7 million raised. According to the press release, The substantial raise will allow Redeam to more quickly scale its operations, technology footprint, and ecosystem-supporting solutions in order to meet the sector’s increased demand for its reliable, sophisticated connectivity.” Redeem offers digitized channel management and touchless voucher redemption/reconciliation solutions for the tours and activities industry.
The announcement follows more than a dozen fundraising events investment news in our sector. This is yet another indication of the interest in driving technology adoption across a sector that has long trailed other sectors of travel in technology and online booking.
Tours, activities, and attractions had been a hotbed of startup activity and investment over the past decade. More 50 companies have raised some $2 billion over the past five years alone.