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How will summer 2021 play out for the in-destination industry? Spring into summer, the two-day Arival Accel Forum will ask the big questions and present the latest research.

Investors have poured more than $2.4 billion into our industry since 2017 and nearly $500 million since the pandemic. We list all of them here by funding, business model, region, and more.

Uncertainty abounds when thinking about the summer season. We chatted with tour operator veteran and business advisor Trisha Fridrich to help you get a grasp on how to prepare.

The move by one of the largest tour and activity companies signals the their intent to become not just a leading city cruise operator, but a global experiences brand. Expect more acquisitions, and more M&A overall as our industry remakes itself post-Covid.

A highlight from last week’s Content MasterClass was Creating Highly Converting Tour Pages, a class led by Jeremiah Calvino of Blend Marketing. Here are 10 key takeaways.

The news signals a clear opportunity to enable online connectivity in tours and attractions, which has long lagged other parts of travel in online distribution.

In the modern travel customer journey, the internet plays a central role. From the dreaming stage to the booking phase, travelers from all over the world rely on search engines to make decisions related to their trips.

Despite the news this week, that the booking function will be wound down. Steve Jackson of tours and activities technology provider Toristy says operators shouldn’t give up on Reserve with Google (RwG).

We hear from three operators in varying degrees of planning and development for their summer seasons.

No matter how good your website may be, your customers will always have questions. Live chat can be a crucial feature to help your visitors get answers quickly and help you turn those lookers into bookers. This article shows it’s not hard to do, and lists a few key vendors.