Forget Millennials. What Do Gen Z Travelers Want?

Research shows both convenience and notable attractions drive tour selection. Here’s why.
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Do travelers try on activities like they try on clothes?

According to Luke Taylor, director of Expedia Local Expert, the rising generation of travelers is searching for tours, activities and experiences similar to how they shop for everything: overwhelmingly online, with an eye toward relying on reviews for feedback and social media imagery for inspiration. Using data and research from Expedia’s User Experience Team, at Arival Orlando 2019 Taylor walks through the distinct aspirations and digital shopping expectations of Gen Z, and shares how operators should think about their own online presence.

Your customers are changing. Watch this video to learn how to stay competitive as demographics evolve.

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