Bucket lists are more likely to play a part in travelers’ decision making to visit a cultural site or monument than fame, new Arival research has found
Travelers are planning their spa and yoga much further in advance as drop-ins vanished during the pandemic
Many watersport and boat tour operators have ridden an incredible wave of growth as the pandemic sent travelers from cities and crowds to the great outdoors. But can they sustain this growth? Here’s their story in five charts
The pandemic has driven big changes in how travelers are planning park visits, and amusement and theme park operators not prepared for the digital shift could find themselves falling behind
In 2021 it’s all about the experience, and travelers are willing to pay for it
Smaller, longer tours are on the menu, according to new research from Arival
Google is officially announcing Things to Do today. Here’s a handy list of reservation systems, channel managers and OTAs integrating with the new initiative
Covid restrictions pushed many visitor attractions to require advanced purchase online with timed-entry, but most travelers say flexibility matters more
The pandemic has rapidly accelerated online booking in a sector long a laggard when it comes to digital ticketing
With so much debate in the United States over mask mandates and vaccine passports, we thought we’d shed a little data on the matter for tour, activity and attraction operators. Here’s what your customers think

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