As a tour operator and founder of Cork & Keg Tours, Renee Ventrice specializes in taking wine tours “beyond the glass.”
At Arival, she took fellow tour operators beyond culinary tourism. “All of our topics apply to anyone’s business,” she said of the culinary forum, in which she was a lead presenter. “All the things we’re talking about are really how to level up what you’re doing, whether it’s pricing tech or marketing strategies, how to really leverage relationships to grow your business.”
Ventrice also discussed growth in 2023 and into 2024, her move into “relationship marketing” and gave one of her top wine recommendations — wine included! — recently in a one-on-one interview Arival 360 | Orlando.
Watch the full conversation here:
Strategizing for Success at the next Arival Insider Pro Meetup
Renee Ventrice will be presenting in the next Arival Insider Pro Meetup on “Strategizing For Success: A Pro Guide to Tour Operator Planning for 2024.” Register here.
Join us also at the upcoming Arival 360 | Berlin next March where we’ll discuss marketing strategies for tour operators, differentiating your business, building partnerships and more. We hope to see you there!
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