GetYourGuide Rolls Out Conversion Rates, Other Features to Operators With “GetYourGuide Unlocked”

The OTA’s latest product release offers operators more features for analytics and product and pricing management

Reading Time: 1 minutes 30 seconds

by | 19 March 2024

A common operator complaint about online travel agencies (OTAs) is the lack of transparency surrounding conversion rates. In other words, what percentage of visitors to a product listing page complete a booking? This common metric for tracking website performance has not been available to operators for the product pages on OTAs. 

This is something GetYourGuide is promising to remedy with their latest product update, announced today, which makes more detailed analytics available, along with a suite of other features.

GetYourGuide CEO Johannes Reck teased the feature recently at Arival 360 | Berlin, on stage with Douglas Quinby for an extended conversation during the “Lunch and Learn” event. Arival Insider Pro Access members can watch that session on demand here. 

Conversion Rates Made Available to Operators

GetYourGuide’s new features include analytics that give insights into conversion rates
GetYourGuide’s new features include analytics that give insights into conversion rates

According to information shared by GetYourGuide, the analytics will allow operators to see a detailed breakdown of revenue, bookings, conversion rates, tickets sold, customer ratings, cancellations, and more. Operators will be able to filter by date or product, compare year-on-year data, and download reports. The information will be updated daily.

GetYourGuide competitor Viator provides some analytics through Viator Accelerate, a program in which operators voluntarily pay a higher commission for increased visibility (learn more about Accelerate here); however, their analytics stop short of providing conversion rates.

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Other Updates That Caught Our Eye

When companies promote product updates, we are always a bit skeptical, but GetYourGuide appears to have packed a lot of new features with this “Unlocked” announcement. Here are a few that caught our eye: 

AI-generated content suggestions: a new auto-suggestion feature to help operators with product setup and descriptions. 

Pre-populated fields for connected operators: tour and activity operators connected to GetYourGuide via select booking systems will see some fields for new products pre-populated directly via the system connectivity. 

Discounts and special offers: new pricing features let operators create special discounts or limited-time offers with strike-through pricing. 

Guest photos: customers can upload photos when they write reviews. We love this. OK, not everyone is a great photographer, but guests want to hear from other travelers and see how people like them experienced the tour. 

Guest rescheduling: In the never-ending quest to reduce cancellations, GetYourGuide is introducing a feature to enable guests to reschedule their booking for alternative dates. 

There seems to be a lot to this product release, and not all of the features promoted by the company are currently out. Some will be released later in the spring, according to the company. 

As with all new developments, we’ll be speaking to operators and partners working with the new features to get their reaction and see how it’s impacting their business. 

Learn more about the new GetYourGuide features on their website here. What do you think of GetYourGuide’s latest updates to its tools for operators? Let us know what you think.

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

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  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
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  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
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  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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