Forget Millennials. What Do Gen Z Travelers Want?

Research shows both convenience and notable attractions drive tour selection. Here’s why.

Participants:

Do travelers try on activities like they try on clothes?

According to Luke Taylor, director of Expedia Local Expert, the rising generation of travelers is searching for tours, activities and experiences similar to how they shop for everything: overwhelmingly online, with an eye toward relying on reviews for feedback and social media imagery for inspiration. Using data and research from Expedia’s User Experience Team, at Arival Orlando 2019 Taylor walks through the distinct aspirations and digital shopping expectations of Gen Z, and shares how operators should think about their own online presence.

Your customers are changing. Watch this video to learn how to stay competitive as demographics evolve.

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Tags: expedia, trends, gen z
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At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
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