As a tour operator and founder of Cork & Keg Tours, Renee Ventrice specializes in taking wine tours “beyond the glass.”
At Arival, she took fellow tour operators beyond culinary tourism. “All of our topics apply to anyone’s business,” she said of the culinary forum, in which she was a lead presenter. “All the things we’re talking about are really how to level up what you’re doing, whether it’s pricing tech or marketing strategies, how to really leverage relationships to grow your business.”
Ventrice also discussed growth in 2023 and into 2024, her move into “relationship marketing” and gave one of her top wine recommendations — wine included! — recently in a one-on-one interview Arival 360 | Orlando.
Watch the full conversation here:
28-30 APRIL 2025
Insider Pro Access Members Save 20%
THE event of the year for the European in-destination experiences industry
Save up to €340 as an Insider Pro Access Member
Strategizing for Success at the next Arival Insider Pro Meetup
Renee Ventrice will be presenting in the next Arival Insider Pro Meetup on “Strategizing For Success: A Pro Guide to Tour Operator Planning for 2024.” Register here.
Join us also at the upcoming Arival 360 | Berlin next March where we’ll discuss marketing strategies for tour operators, differentiating your business, building partnerships and more. We hope to see you there!
Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.
Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.