Arival Pro Meetup on Direct Booking: Focus on Conversion

This week’s Insider Pro Meetup will dig into increasing conversion on your website

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Getting potential guests to your website is only half the battle. Getting them to book once they’re there is another challenge in itself.

This week’s Insider Pro Meetup — Making Sure Your Website Delivers Direct Bookings: Conversion — will focus on key strategies, tips and techniques to improve the conversion rate on your website.  

The open discussion, led by Vitaliy Levit, founder and CEO of Gondola, and Tom Kratsch, president and CEO of Activities & Tours Marketing, will cover booking flow, website and page design, tracking and measurement, and more.

The meetup is included in Arival 360 Online. Attendees to Arival 360 San Diego and those who registered for Online are able to attend.

”Our experts and your peers are so accessible in this format,” Jane Tougouma, head of community at Arival said. “I’ve heard it time and time again — how great it was to be able to ask the advice of someone who’s the CEO of a major worldwide company.

“Everyone is super approachable and they’re willing to take the time and energy to share their expertise.”

ARIVAL 360 | VALENCIA

28-30 APRIL 2025

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THE event of the year for the European in-destination experiences industry

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The discussion will enable operators to ask questions about the performance of their website and how to improve sales through it. Rather than focus on getting people onto a site, it will cover what to do once they are on the site.

Attendees, and everyone else, are encouraged to watch the Arival Direct Booking Masterclass, which covers the subject in detail. Insider Pros have free access to the content.

The Arival Insider Pro Meetup — Making Sure Your Website Delivers Direct Bookings: Conversion will be held on Thursday 5 May at 11am–Noon EDT / 5–6pm CET

Arival Insider Pro Meetups are held once a month and are free as part of the Insider Pro Access membership

Become a Pro Access member to get a 20% discount off Arival 360 Las Vegas, as well as access to virtual events on-demand and premium research for a full year, starting at just $179

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Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].