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EVENTS | INSIGHTS | COMMUNITY
Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

Joe Pine’s opening session on time well invested set the tone for a week of in-depth sessions on everything from AI to transformational experiences

GetYourGuide’s fall product updates include AI enhancements, review management and support for multi-day itineraries — but not every operator is sold
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Distribution Strategy
From optimizing your presence on Online Travel Agencies (OTAs) for higher rankings to choosing a channel manager, understanding these dynamics is key to your business’s success.

Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

GetYourGuide’s fall product updates include AI enhancements, review management and support for multi-day itineraries — but not every operator is sold

A quick guide to help tour operators and DMCs understand the growing landscape of online travel agencies for custom and scheduled multi-day tours

After select operators worldwide received notifications of commission hikes from GetYourGuide, some have successfully had commission increases reversed

Marketing with Google
Learn how to leverage Google Things to do, advanced search, SEO, and AI capabilities to boost your marketing efforts and grow your business

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Learn to leverage Google Things to do for your tour, activity or attraction business. We cover listing, partners, and key steps to boost visibility

Explore how generative AI and LLMs are reshaping tour recom mendations and search. Learn to optimize your tourism content for AI-powered search engines.

We put Google’s Director of Product, Emmanuel Marot, in the hot seat on AI to discuss how Gemini decides which experiences to recommend to travelers

Tourism Trends
Whether it’s why they’re traveling, what they’re searching for, when they’re looking at traveling, or how they want to travel, tourism trends are constantly changing, keep up to date here!

Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators

Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?

Discover top TikTok marketing strategies to grow your tour business, attract new travelers, and increase bookings. Start using TikTok for tours today!

Inside the mind of U.S. and European tour takers: who they are, what they want, and what operators need to know in 2025 Authors: Anne Failing and Douglas QuinbyEdited by: Janelle Visser




