travel research

ATTA CEO Shannon Stowell on the surprising ingredient driving growth in adventure travel — and the practical lessons for every experience operator

The demand is there, but confidence is weakening, bookings are slowing, and travelers are becoming far more cautious, latest Arival research shows

U.S. travelers are traveling less but investing more in each trip — especially for tours, activities and attractions, new Arival research finds

In just 12 months, AI has become a top tour and attraction discovery channel, Arival research shows — and high-value travelers are leading the shift

The sector is growing, profitable and increasingly tech-savvy — and there’s plenty of room for new players, Arival’s latest research finds

Operator website bookings are down over last year, while OTA bookings continue their rapid rise, latest Arival research finds

The rise of advance planning and booking in experiences: here’s why travelers book in advance, and what keeps some waiting until the last minute

Travel experiences are comprised of hundreds of different business types. Here is how we label and organize all 343

The latest report from Arival and GetYourGuide explores how tech is critical to improving the guest experience at the world’s largest attractions

With the rise of the affluent traveler, attractions are leaning into guided tours and VIP experiences, latest Arival research finds