Catherine Warrilow

About Me

Founder of The Plot, a UK-based brand strategy consultancy dedicated to helping visitor attractions worldwide refine their brand proposition. Catherine’s works with clients 1-1, as a team and in facilitated workshops to reach and engage a wider audience, ultimately boosting ticket sales. She helps to create brand roadmaps that can elevate an attraction’s profile, foster growth, and attract more customers through recognizing that a significant portion of effort can often get lost in translation – in what she calls the “messy middle” between your offering and your customers’ desires. Her expertise expands 16 years of industry experience working with Arival and attractions and partners including HMS Belfast, Strawberry Field, Bokun, 365. tours Fotaflo, Invisible Cities and more.