Alaa has over 15 years of experience in the tourism and aviation industry, and is also an entrepreneur who has developed start-ups across multiple sectors.
Alaa kicked off her career with Hewlett-Packard before she joined Emirates Airline in 2005. During her career with the Emirates Group she worked across multiple departments; Commercial, Marketing and Operations, and she led a number of strategic and cross-functional programmes including the planning and designing of the future concept of operation for the new Dubai World Central Airport.
In 2018, she took on the role of Head of New Ventures ME&I in dnata, where she launched 2 new brands under the dnata Travel Group: Rehlaty (an outbound B2C tour operator) and priohub (a B2B attractions marketplace).
She now serves as VP Destination Management ME&I under the dnata Travel Group, where her remit has expanded to include Arabian Adventures, one of the UAE’s leading destination management companies, and the operation of the open-top bus brand City Sightseeing in Dubai, in addition to the newly launched B2C brand, My City Expert – a new booking platform that aims to be an in-destination travel companion for UAE visitors.
Has Spoken At
Dubai and dnata share a big vision for tours and attractions distribution: deliver a destination-wide technology platform to connect UAE operators with online travel agencies, global distributors and travelers directly,…