Brian Nicholson's past Sessions
Wednesday, May 5 2021 | 19:15 PM EST
Website Copy That Converts. How to Say the Right Things the Right Way to the Right People
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…
Thursday, November 5 2020 | 21:30 PM EST
Tracking & Predicting Demand, Search Trends and Other Techniques
See what Google Search Trends can show you about the state of demand for tourism. We'll also chat about other ways you and other operators are gauging consumer demand. Presented…
Friday, October 30 2020 | 00:00 AM
Finger on the Pulse: Measurement and Reporting
Buzz Session: The right reporting and analysis can inform game-changing business decisions. This session will cover some imperative measurement steps, and some of the reports and analysis that are helpful…
Thursday, June 25 2020 | 10:40 AM EST
Revival Marketing: Certain Tactics for Uncertain Times.
Learn how to watch the trends so you can stay a step ahead of competitors, and how to watch your own data to determine how much to invest and what…
Thursday, June 25 2020 | 10:40 AM EST
Revival Marketing: Certain Tactics for Uncertain Times
Learn how to watch the trends so you can stay a step ahead of competitors, and how to watch your own data to determine how much to invest and what…