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Global Operator Landscape: The State of Experiences (3rd Ed.) Executive Summary Report

This Executive Summary report, available to Insider Free Members, includes some of the key insights into the tours, activities, and attractions industry in 2024 & beyond found in State of Experiences Report (3rd Ed).

Authors: Anne Failing and Douglas Quinby
Edited by: Janelle Visser

This report is available to Insider Free and Pro Access Members
— or — Join Now

Summary

Arival’s annual survey of the global operator industry is the most comprehensive and in-depth study on travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the third edition of Arival’s Global Operator Landscape: The State of Experiences  provides a comprehensive view of the state and structure of tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology, product development, and more.

WHY READ THIS REPORT

Gain unparalleled insight into the global operator marketplace. 

For tour, activity and attraction operators: Learn key benchmarks in digital marketing to track your business against the broader industry. See key marketing trends in the industry and explore how to adjust your strategy to get more direct bookings.

For OTAs, resellers, technology providers: Track key trends across the operator landscape, identify key opportunities and gain unmatched insights into how to best serve our sector. 

WHAT’S IN THE FULL REPORT

  1. Direct Bookings’ Share of All Business
  2. Top Marketing Challenges Operators Face
  3. The Marketing Challenges Operators Use (and Don’t)
  4. The Most Effective Marketing Channels
  5. The Traveler-Operator Channel Gap
  6. Operator Takeaways: Getting More Direct Bookings

GET THE FULL REPORT

The Arival Global Operator Landscape (3rd Ed.) report would not be possible without the support from its many partners:

Launch Partner

 

Strategic Insights Partners

 

Fielding Partners

Find the full list of publications in this research series here:

  1. Global Operator Landscape: The State of Experiences
  2. Getting Direct: The State of Digital Marketing
  3. Global Operator Landscape: The State of Visitor Attractions
  4. Global Operator Landscape: The State of OTAs & Operators (coming soon!)
  5. Global Operator Landscape: Culinary Experiences (coming soon!)
  6. Global Operator Landscape: The State of Booking Tech (coming soon!)
  7. More reports to come: stay tuned!

ACCESS THIS REPORT

Arival’s Global Operator Landscape: The State of Experiences (3rd Ed.) Executive Summary is available at no cost to Insider Free members. To access it simply sign up as a FREE member, or ensure you’re logged in.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

Check Out Our New Report
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Global Operator Landscape (3rd Ed.): The State of Digital Marketing
Exclusive new research explores the state of digital marketing among tour, activity & attraction operators, and the key to getting more direct bookings. Authors: Anne Failing and Douglas Quinby Edited by: Janelle Visser
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THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

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CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

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