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Underground Donut Tour owner Jeff Woelker shares lessons from creating a brand new category of culinary experience, and scaling across 26 cities

Growth is not just a job for marketing: As some tour operators are finding, the profit is in the process. Here’s four ways to fine-tune your operations

Use Google Things To Do Ads to reach high-intent travelers searching for tours and activities in your area. Increase visibility, clicks, and direct bookings.
Beyond the fads and fancy buzzwords, here’s what’s actually shaping the future of experiences — with insights from the Arival Executive Summit
Distribution Strategy
From optimizing your presence on Online Travel Agencies (OTAs) for higher rankings to choosing a channel manager, understanding these dynamics is key to your business’s success.

Insights on how AI is changing discovery, what travelers are looking for and how to stand out on OTAs, from Tripadvisor’s Laurel Greatrix

Use this comprehensive list of online resellers for tours, activities and attractions to expand your distribution network and reach more customers

Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

GetYourGuide’s fall product updates include AI enhancements, review management and support for multi-day itineraries — but not every operator is sold

Marketing with Google
Learn how to leverage Google Things to do, advanced search, SEO, and AI capabilities to boost your marketing efforts and grow your business

Use Google Things To Do Ads to reach high-intent travelers searching for tours and activities in your area. Increase visibility, clicks, and direct bookings.

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Learn to leverage Google Things to do for your tour, activity or attraction business. We cover listing, partners, and key steps to boost visibility

Explore how generative AI and LLMs are reshaping tour recom mendations and search. Learn to optimize your tourism content for AI-powered search engines.

Tourism Trends
Whether it’s why they’re traveling, what they’re searching for, when they’re looking at traveling, or how they want to travel, tourism trends are constantly changing, keep up to date here!

Arival Co-founder & CCO Bruce Rosard’s annual review of the experiences sector puts consolidation, IPOs and AI at the top of the list for 2026

The rise of advance planning and booking in experiences: here’s why travelers book in advance, and what keeps some waiting until the last minute

Travel companies are missing a big opportunity in event travelers: while they’re increasingly booking online, they’re not booking through travel sites

Inside the mind of U.S. and European travelers to sporting events and performing arts: what the travel experiences industry needs to know today Authors: Anne Failing, Alice Jong and Douglas Quinby Edited by: Janelle Visser




