Información

Building a successful tourism business is challenging. Building one that creates meaningful social impact while remaining commercially sustainable is even harder.

In this inspiring and practical keynote talk, the founder of She Shapes History shares the journey of scaling a purpose-led tourism business from startup to rapid growth, increasing revenue fourfold within a single financial year while staying true to its mission.

Attendees will gain an honest behind-the-scenes look at what it takes to grow a social enterprise in tourism—from building a distinctive brand voice and engaged community to hiring a team, securing institutional partnerships, and balancing purpose with profitability. The session will also explore the support, funding, and opportunities available to mission-driven businesses, including how She Shapes History accessed more than $500,000 in support to accelerate growth.

Key discussion topics include:

• What it means to be a social enterprise—and why many tourism businesses may already qualify without realising it
• The intersection of tourism, storytelling, and social impact
• Building a mission-led brand that attracts loyal customers and advocates
• Creating community through a strong and authentic brand voice
• Navigating rapid growth while maintaining culture and purpose
• Securing partnerships with institutions and organisations that align with your values
• Balancing impact and profitability to build a sustainable business
• Funding, grants, and support available to purpose-led businesses
• Lessons learned from scaling quickly and growing a high-performing team

Whether you're running a tour company, attraction, experience, or visitor economy business, you'll leave with practical insights, actionable ideas, and a fresh perspective on how purpose can become a powerful driver of growth.

Event: 2026 Brisbane | Arival 360