Booking System TripWorks Raises $6M

Series A funding backs AI and business intelligence expansion as investment activity accelerates in travel experiences tech

by | 27 January 2026

Investor interest in tours and activities technology continues, as booking system provider TripWorks has announced $6 million in Series A funding, led by U.S.-based private investment firm Spring Mountain Capital. 

The funding will be used to expand its AI and business intelligence capabilities, including “predictive insights, smarter pricing tools, and automated systems that drive growth and revenue,” according to TripWorks Founder and CEO Aaron Fessler. 

TripWorks’ funding announcement is the latest in a series of experiences-sector tech investment and consolidation moves, as the growth of experiences and the acceleration of AI adoption continues to attract investor interest. 

“This is a pivotal moment not just for TripWorks, but for the industry,” said Fessler. “AI is no longer optional.”

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Tour operator tech needs evolving

The announcement comes amid continued interest among operators to improve their tech. Arival research shows less than half of tour, activity and attraction operators are fully satisfied with their booking systems, and one in five say changing their booking system is a top business priority. 

Takeaway for operators

Innovation and development in the experiences tech sector is always an opportunity for operators to evaluate their current tech systems and determine what serves them best. 

If you’re looking for guidance on how to choose a booking system, better integrate AI into your workflows, or (re)design your tech stack, check out these resources from Arival:

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Join us at the next Arival event to learn more about the latest tech tools and developments for tour, activity and attraction operators and connect in person with leaders from across the in-destination experiences sector. 

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Tags: funding, investment, Featured, booking system, Restech, travel experiences, tours and activities, reservation technology, travel tech, booking tech, tours and activities investment, AI automation, tech for tour operators

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