How the Arival Event Team Selected San Diego

Choosing a venue and organizing a conference is already complex. It’s more so during a pandemic. Here’s how we are doing it, what we are prioritizing, and why

Reading Time: 3 minutes 18 seconds

As soon as it became clear that we had to postpone and relocate our signature U.S. conference, Arival 360, our team kicked into high gear. The challenge was pretty clear: how could we identify a great location and venue to bring our community together, and provide an amazing experience amid the safest possible conditions. We have rescheduled Arival 360 to February 1–4, 2022, in San Diego, California. Here’s how we did it. 

Organizing an event of our size already involves a complex matrix of factors to evaluate. Amid the Covid pandemic and ever-changing conditions, there were so many new decision criteria for us to consider. From HVAC specs to onsite health and safety protocols, our research into destinations and hotel conference venues dug deep. 

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

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Given our goals, we prioritized destinations in warmer climates and with lots of space, where we could spread out indoors and especially outdoors, to take advantage of open spaces, open windows and airflow whenever possible. Answers to the following questions (among others, of course!) were laid out in a matrix to compare property against property and city against city. We ended up with a shortlist of four great destinations. Suffice it to say, it was a lot to sift through!

Some of the Key Criteria We Evaluated Regarding Safety

Arival is heading to San Diego! Arival Heather Torrey
Outdoor space was one of the priorities that we examined — Town and Country Resort, San Diego
  • What are local and state governments doing to control the spread of Covid while at the same time working to encourage safe gatherings?
  • How will the venue prioritize safety in their cleaning, serving and staffing protocols?
  • What are the specifications of the HVAC system, including considerations such as air sources, recirculation times, HEPA filters and access to outside air introduction?
  • What is the availability of outdoor spaces for lunches, parties, and networking? Opportunities for an indoor / outdoor event is a top priority;
  • What are the maximum number and sizes of meeting rooms that we can access? Spreading out is key;
  • What can we do for food and beverage service to minimize touchpoints and maximize safety? Think options like box lunches, served buffets, and more bars to eliminate long lines for drinks (that’s a win-win Arival friends!);
  • How much of the total property will we ‘own’ for the week? Minimizing exposure to other groups and travelers will help reduce exposure risk and let’s face it, makes for better networking!

Through a strong partnership with the hotel and our team, we can take steps to promote health and safety and minimize risk, while still having the great conference experience you have come to expect from us. Beyond what the hotels and destinations can offer, we are committed to certain protocols and event design to support a safe event. One week prior to the 60 days registration cancellation deadline we will finalize our safety protocols based on the circumstances at that time. We will require proof of vaccination or a negative PCR test within 72 hours of the event. We are also exploring the ability to administer daily rapid testing onsite. Though local mandates may not specify, we will likely require everyone to wear a mask indoors.  

So, what did we decide? In the final analysis, we are delighted to reveal that we chose The Town & Country Resort in beautiful San Diego, California, to host Arival 360 from February 1–4, 2022. It’s a fantastic venue for all of us to come back together and connect. We plan to produce a memorable event while creating an incredible atmosphere where we can all happily reconvene, allowing us to safely share time together and grow our businesses. YOU remain our top priority, and know that we’re doing everything we can to plan for a successful and safe return to Arival!

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].

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