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EVENTS | INSIGHTS | COMMUNITY
Arival’s latest report details the messy – and amazing – state of booking tech, and what operators need to know to get ahead
Delve into booking system use among tour, activity and attraction operators: tech adoption, challenges, priorities and key recommendations for operators seeking to better their tech
In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds
Help us help you with actionable insights and benchmarks for operators in 2025 and beyond. Take this short survey and get a copy of the results!
Distribution Strategy
From optimizing your presence on Online Travel Agencies (OTAs) for higher rankings to choosing a channel manager, understanding these dynamics is key to your business’s success.
A quick guide to help tour operators and DMCs understand the growing landscape of online travel agencies for custom and scheduled multi-day tours
After select operators worldwide received notifications of commission hikes from GetYourGuide, some have successfully had commission increases reversed
Best practices for tour operators to maximize OTA partnerships in 2025, from TripShock and WaveRez Co-Founder Greg Fisher
From hotels to cruise lines, influencers to direct bookings, it’s time to get creative with tours and attractions distribution… beyond traditional OTAs
Marketing with Google
Learn how to leverage Google Things to do, advanced search, SEO, and AI capabilities to boost your marketing efforts and grow your business
In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds
Learn to leverage Google Things to do for your tour, activity or attraction business. We cover listing, partners, and key steps to boost visibility
Explore how generative AI and LLMs are reshaping tour recom mendations and search. Learn to optimize your tourism content for AI-powered search engines.
We put Google’s Director of Product, Emmanuel Marot, in the hot seat on AI to discuss how Gemini decides which experiences to recommend to travelers
Tourism Trends
Whether it’s why they’re traveling, what they’re searching for, when they’re looking at traveling, or how they want to travel, tourism trends are constantly changing, keep up to date here!
Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators
Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?
Discover top TikTok marketing strategies to grow your tour business, attract new travelers, and increase bookings. Start using TikTok for tours today!
Inside the mind of U.S. and European tour takers: who they are, what they want, and what operators need to know in 2025 Authors: Anne Failing and Douglas QuinbyEdited by: Janelle Visser