With 20 years experience in the Tourism Industry across hotels, tours, attractions and travel technology, I have specialized in distribution and marketing, and the past 8 years, I delved into booking technology as a solution to streamlining connectivity between supplier and distribution and meeting customer expectations. I develop customer first marketing strategies which result in higher conversion and sales opportunities, because at the end of the day, I know that tourism operators need to sell seats in order for them to keep doing what they love each and every day. Throughout my career, I have assisted a multitude of businesses select and successfully install new booking and ticketing technology. My goal to reach is 100% of tourism businesses with a connected booking system installed. A big goal? Yes. But as an industry, I believe we can get there.