About Me
Jane’s 30-year tourism career spans airlines, tour operators, OTAs, wholesalers, and government agencies. Since joining Tourism Australia in 2021, she has held senior leadership roles in distribution and partnerships and currently leads strategic efforts across international markets to drive and convert demand. Jane is passionate about the changing distribution landscape influenced by technology, and how experiences shape destination choice and the broader visitor economy.
Has Spoken At
Tuesday, June 23 2026 | 09:00 AM AEST
Why Discoverable Experiences Drive Destination Choice
As global competition for travellers intensifies, experiences have become one of the most powerful drivers of destination choice. In this TED-style keynote, Tourism Australia will explore the key themes underpinning…


