Frank Belzer is the Chief Sales and Marketing Officer at ICON Park in Orlando, & before that, he was SVP of Sales for Universal Parks & Resorts. His expertise and experience include developing sales and marketing strategies, trade partnerships, & improving the consumer experience in travel & hospitality. He has an MBA in Strategic Management from the G. Brint Ryan School of Business at UNT. He writes regularly for PhocusWire, Travel Pulse, Travel Weekly, SmartBrief, & MarketingProfs.
Chief Sales and Marketing Officer
Senior Vice President - Portfolio Sales
Frank Belzer is the SVP of Portfolio Sales at Universal Parks & Resorts where he oversees all domestic and international sales strategies for all Universal Parks including Orlando, Hollywood, Osaka, Singapore and the soon to be open park in Beijing. His oversight includes managing all trade partner relationships, development of specialized programs for youth, military and other unique groups, global direction to Universal Parks and Vacations Travel Company. He is a regular contributor of content on the Universal Partner Community. Frank is also an active member on the Board of Directors for Visit Florida.
Prior to joining Universal Frank was the VP of Corporate Training at Kurlan and Associates and as such had developed and trained some progressive and fast growth companies in the technology, bio-tech and media space. His work within the Inbound Marketing community and worked as an advisor to Hubspot, the fastest growing company since Salesforce. It was primarily this work that led to his book book Sales Shift – how inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time.