About Me
Claus Raasted serves as the Director of the College of Extraordinary Experiences and is one of its co-founders. He travels the globe as a keynote speaker on innovation, and has been both a Coach and Senior Advisor at the consulting giant McKinsey. Raasted is the author of 45 books, among them “Cultivating Crazy: Why You Need Idiots If You Want Innovation” and has been called “a cross between Thor, Mick Jagger and Lady Gaga”. He also has a past in reality TV, but these days, who hasn’t?
Has Spoken At
Sunday, March 3 2024 | 09:25 AM CET
Crafting the Extraordinary: Innovation & the Experience Economy
It’s the fundamental dilemma facing all entrepreneurs, but it’s especially important amid a time of extraordinary change in tours, activities and attractions: how do we innovate? This talk from Claus…