Arnaud Masson is Senior Vice President Digital & Sightseeing and a member of the Executive Committee at RATP Dev. He has extensive experience and a proven track record in creating or transforming business models based on value creation through digitalization. He began his professional career as an internal auditor at L’Oréal in 1994. He then worked as a financial controller before moving up to more senior roles, including Chief Financial Officer. Mr. Masson joined the SNCF group in 2002 as the Director of its Loyalty Program, and later moved into the role of CRM Director.In 2006, he relocated to London to work for Eurostar. In his six years there, he managed the international carrier’s revenue and marketing data before taking on a senior executive role in on-board services. Upon his return to Paris in 2012, he created the Marketing and Digital Department of Ramsay Santé, the leading private hospital group in France. There, he launched new services for patients and contributed to the development of B2C services in the healthcare sector. In 2016, he became a member of the executive committee of Oui.sncf and Director of its European Business Unit, which he managed and restructured until joining RATP Dev in July 2019.Mr. Masson is an alumnus of the prestigious EDHEC and INSEAD business schools. Latest articles: Tourism: what if we went from “all culpable” to all capable?