About Me
A true champion of Tours & Activities, Alka has been in the travel industry since 2009 – you can do the math, but that’s a significant amount of experience. Following six years at Big Bus Tours in a variety of roles including head of international marketing and head of global partner management, Alka joined Musement in August 2019, originally as Head of Global Accounts, before taking the role of Regional Director EMEA, and then moving into her current role leading supply for Northern & Central Europe and Global Accounts across TUI Musement.
Alka manages a team that contracts and optimizes products to fulfill all needs for our various distribution channels – TUI, B2C & B2B, including Intercruises – covering each of the major destinations across the UK & Ireland, France, Belgium, Netherlands, Eastern Europe, DACH -Germany, Austria, Switzerland and Nordics. Alka also looks after all res tech partners and is involved in a variety of high level strategic projects.